One of the indicators and variables that have an effect on urban development or sustainable urban development, especially in the dimensions of social development and cultural development, is urban creativity with its components. Creative cities can be considered innovative and creative centers that can turn ideas into wealth. The purpose of this research is to measure the relationship between the effective indicators in the creative city architecture with sustainable urban and regional development in Kerman city.In terms of its purpose, this research is a correlational research and a survey research method. The statistical population of 28,534 people over 18 years of age in Kerman was selected using Morgan's table, a sample of 384 people. The data collection tool was a questionnaire whose face validity and content were confirmed by experts and its reliability was estimated with Cronbach's alpha of 0.880. The method of data analysis is correlation and regression matrix which was calculated with spss software version 22.The findings of the research showed that the technology component had the greatest role in predicting the criterion variable and the organizational environment component had the least role. By gaining the trust of citizens for all-round activity and participation in the fields of urban management and planning through the decentralization of programs and their efficiency and effectiveness, as well as by attracting and cultivating new talents and ideas and paying attention to human capital as one of the indicators of a creative city, it is possible to develop Urban sustainability helped.