Identification and Prioritization of Physical-Objective Components in the Aesthetic Perception of Urban Facades Based on Individual Perceptions (Case Study: Eram Pedestrian Pathway, Qom City)
1
Urban Design, Art And Architecture, Buali Sina, Hamedan, Iran
2
urban Design, Art And Architecture, Buali Sina, Hamedan, Iran
10.30466/grfs.2026.56932.1195
Abstract
This research was conducted with the aim of identifying and prioritizing the physical–objective components influencing the beauty of urban facades from the perspective of citizens, with a focus on the Eram pedestrian pathway in Qom. The research method is descriptive–quantitative and applied. Data were collected through a researcher-made questionnaire based on a five-point Likert scale, and using Cochran’s formula, a sample size of 384 active users of the pathway was selected randomly. Data analysis was performed using SPSS and LISREL software, applying Structural Equation Modeling (SEM).
The results showed that “reduction of visual clutter and disorder” with a path coefficient of 0.82 is the most important factor in enhancing facade beauty from the viewpoint of citizens. After that, “harmonious color schemes” (0.72) and “skyline coherence” (0.66) were placed in the next priorities, while “diversity in material texture and quality” with a coefficient of 0.07 had the least importance. Other components such as coherence of facade elements, decorative diversity, and material quality were also evaluated as influential, though with less weight compared to visual clutter.
According to the findings, attention to visual coherence, organization of attachments and signage, and the selection of coordinated colors and suitable materials can strengthen the perception of beauty, environmental identity, and the quality of citizens’ experience of public spaces. These results emphasize the necessity of integrating user-oriented aesthetic criteria into urban planning and facade design, especially in cultural and religious contexts such as the Eram pedestrian pathway.
Gharib Zahedi, S. M., & Molavi, E. (2026). Identification and Prioritization of Physical-Objective Components in the Aesthetic Perception of Urban Facades Based on Individual Perceptions (Case Study: Eram Pedestrian Pathway, Qom City). Geography and Regional Future Studies, (), -. doi: 10.30466/grfs.2026.56932.1195
MLA
Seyed Majid Gharib Zahedi; Ebrahim Molavi. "Identification and Prioritization of Physical-Objective Components in the Aesthetic Perception of Urban Facades Based on Individual Perceptions (Case Study: Eram Pedestrian Pathway, Qom City)", Geography and Regional Future Studies, , , 2026, -. doi: 10.30466/grfs.2026.56932.1195
HARVARD
Gharib Zahedi, S. M., Molavi, E. (2026). 'Identification and Prioritization of Physical-Objective Components in the Aesthetic Perception of Urban Facades Based on Individual Perceptions (Case Study: Eram Pedestrian Pathway, Qom City)', Geography and Regional Future Studies, (), pp. -. doi: 10.30466/grfs.2026.56932.1195
VANCOUVER
Gharib Zahedi, S. M., Molavi, E. Identification and Prioritization of Physical-Objective Components in the Aesthetic Perception of Urban Facades Based on Individual Perceptions (Case Study: Eram Pedestrian Pathway, Qom City). Geography and Regional Future Studies, 2026; (): -. doi: 10.30466/grfs.2026.56932.1195
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